Plum Goodness Drives 1.4x Repeat Purchases and 1.7x Revenue Growth with Netcore's Data-Driven Personalisation
Mar 05, 2026
Mumbai (Maharashtra) [India], March 5: Plum Goodness, the award-winning skincare brand known for its philosophy 'Chemistry, done with heart', has significantly strengthened customer loyalty and repeat revenue by reimagining how it engages its digital-first customer base. Rooted in science-backed formulations and driven by empathy-led innovation, Plum has built a brand that balances clinically proven results with conscious, customer-centric values. By partnering with Netcore and embedding behavioural intelligence into its engagement strategy, Plum achieved a 1.4x uplift in repeat purchases and a 1.7x increase in revenue from returning customers, transforming personalisation into a core extension of its 'Be Good' philosophy.
