How Mirraw Built a Global Marketplace for Indian Ethnic Wear
Sep 03, 2026
New Delhi [India], September 3: Indian ethnic wear has always had demand beyond India's borders. The challenge has been making the country's diverse clothing traditions available to people who may not have access to local stores or regional markets. Mirraw, founded in Mumbai in 2011, built its business around this opportunity, creating an online destination where shoppers can discover Indian traditional and contemporary styles from different parts of the country.