From Boomers to Zoomers: how retailers and eCommerce firms can boost sales and loyalty
Sep 30, 2024
Kuala Lumpur [Malaysia], September 30: New research from global communications platform Infobip highlights how different generations want to communicate with businesses and brands ahead of Singles' Day. When at least 86% of all generations expect targeted and relevant communications, according to Infobip's research, retailers need a personalized approach for each generation of shoppers.