DS Group Marks 97th Founders' Day with 'DS-Verse', Telling its Story in the Sky
Aug 25, 2026
New Delhi [India], August 25: On the occasion of its 97th Founders' Day, the Dharampal Satyapal Group, (DS Group), a leading FMCG conglomerate and multi-business corporation, brought its remarkable journey to life in an entirely new way with the launch of 'DS-Verse,' an immersive experience that tells the story of the DS Group in the sky. At the heart of DS-Verse is the idea of a unique storytelling of the journey of DS Group since 1929. By scanning a QR code on the smartphones and pointing the device towards the sky, users can explore an augmented reality universe where constellations become gateways to different chapters of DS Group's journey. Each constellation opens up stories around the Founders, the Group's philosophy, key milestones, brands and businesses, as well as its CSR and sustainability initiatives and the impact created in communities.
