PNN
New Delhi [India], August 21: As consumers increasingly look beyond fast fashion for quality, craftsmanship and pieces designed to last, premium leatherwear continues to hold a distinctive place in modern wardrobes.
Founded in Delhi, India in 2017, Devoted has built itself into a one-stop destination for exclusive, handcrafted leather and suede jackets, serving customers both in India and the globe. The brand brings together an extensive range of men's and women's leather jackets, suede jackets, long coats, blazers, waistcoats, fur jackets and leather accessories, with its outerwear handcrafted by skilled artisans who work on one piece at a time.
Craftsmanship at the Heart of Every Jacket
What sets Devoted apart is its focus on personalised construction. Customers are not limited to standard off-the-rack fits; they can customise an existing design, request adjustments for a more precise fit, or commission an entirely bespoke design jacket.
This made-to-order approach puts greater emphasis on the individual behind the purchase, allowing a jacket to be created around the wearer rather than simply selected from a standard size chart.
But the craftsmanship begins long before the jacket is stitched.
Devoted works with the finest-grade pure top-grain and full-grain hides, which are further processed in-house into luxurious Nappa leather using world-class tanning and finishing techniques associated with high-end automotive vehicles. The result is leather that is exceptionally soft to the touch while retaining strength, durability and the ability to develop a distinctive character with age.
The result is leatherwear designed not merely to look premium when new, but to age beautifully and become increasingly individual to its wearer over time.
A Destination for Leather & Suede
Devoted's collection extends beyond the conventional leather jacket, bringing together a broad selection of classic and contemporary silhouettes in both leather and suede.
From iconic leather jacket styles to refined suede pieces, long coats and other outerwear, the range offers customers the ability to explore different aesthetics in one place. The brand's focus on customisation further allows customers to personalise many designs according to their preferences.
This combination of variety and bespoke flexibility has helped Devoted establish itself as more than a traditional leather jacket label.
A Presence in Bollywood
Devoted's craftsmanship has also found a place in the world of Indian cinema. Multiple Bollywood actors, directors, including Mahesh Manjrekar, Jimmy Shergill (naming a few), have commissioned and worn Devoted jackets for both personal use and cinema-related appearances.
For a brand built around individual craftsmanship and custom construction, the connection is a natural one. Film and entertainment often demand distinctive pieces tailored to a specific character, aesthetic or individual, making bespoke leatherwear particularly relevant.
The association also reflects the versatility of Devoted's jackets, which can move seamlessly from personal wardrobes to the screen.
Designed Beyond Standard Sizing
Devoted also places a strong emphasis on fit and accessibility, with sizing extending up to 8XL. Customers across a wider range of body types can access the same designs and construction standards, while custom-fit options provide additional flexibility.
The result is a more personalised approach to premium leatherwear, where fit does not have to be dictated by conventional ready-to-wear sizing.
Confidence Beyond the Purchase
The Devoted experience extends beyond the making of the jacket. The brand offers a lifetime warranty on pure leather products, alongside a 7-day exchange and return policy, free home pickup and complimentary alterations.
For customers in India, Devoted also offers partial Cash on Delivery, with a 10% advance paid to begin the handcrafting process and the balance payable on delivery.
These services are intended to make purchasing a made-to-order premium product online more comfortable and dependable.
An Indian-Born Brand With a Global Outlook
Speaking about the philosophy behind Devoted, Prabhjot & Navjot, the Co-Founders at Devoted, portrayed their vision as the following:
"A great leather jacket should feel like it was made for you - because it was. Since 2017, that belief has guided Devoted. From selecting exceptional hides to perfecting the final fit, every piece is crafted with individuality, longevity and the character of its wearer in mind."
Founded and crafted in India while serving an increasingly international customer base, Devoted combines skilled craftsmanship, premium materials and a modern, made-to-order approach to leather fashion.
As consumers across markets place greater value on quality, individuality and longevity, Devoted is positioning itself around a simple idea: a well-made leather or suede piece should be more than a seasonal purchase. It should become a lasting part of the wardrobe, developing character with time while retaining its relevance for years to come.
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